Saheli Women

Saheli Women is a social enterprise empowering women in rural Rajasthan through slow fashion. By providing skills development and creating sustainable, meaningful jobs, Saheli Women helps to financially liberate women and preserve traditional crafts.

What started in 2015 with just five women and $100 has now grown into a collective of over 100 skilled female artisans, with two studios in Bhikamkor and Kali Beri. The women at Saheli co-create ethical garments for international fashion partners, weaving their stories into every piece they make.

In 2023, I moved to Jodhpur for 6 months to work with them as the Centre Manager; a contact point for out international clients and their production. We decided to work on Saheli Women’s first ever namesake brand, and I collaborated with the team to design the Dhora Collection, which we launched in London in July 2024.

Committed to equality, sustainability, and transparency, Saheli Women is fostering radical change by amplifying the voices and skills of women at the heart of the global fashion value chain.

The Dhora Collection SS24

Handloom Cotton Dress
Naturally Dyed Silk Top, Ikat Trousers
Naturally Dyed Silk Top, Handloom Cotton Trousers
Naturally Dyed Silk Blouse, Handloom Cotton Skirt
Naturally Dyed Silk Top, Handloom Trousers
Naturally Dyed Silk Dress

Description goes here

Meet the team I had the privilege of working on this collection with

Design, Production, and Marketing Team

Photoshoot Team

Madhu Vaishnav, Founder and Director of Saheli Women

The Saheli Women Collective

Pari Pari Studio, Mumbai based Fashion Designer

Katie Christie, On-site Manager from June to December 2023, Fashion Design Manager

Sacha Daly, On-site Manager from Jan to May 2024, Marketing Manager

Ciara Knight, On-site Manager from Jan to May 2023, Business Development Manager

Louisa Wates, On-site Business Development Intern Jan to March 2024

Model Instagram: @__4ry4___

Photographer: @palakrungta_

The Dhora Collection Launch Party

The team collaborated with Ardour, a platform designed to celebrate and empower the women creators of India. We had an incredible party to celebrate Saheli Women’s milestone first collection, at Wild by Tart, London, followed by a week long pop-up selling the garments. I designed the event invitations, and my original fashion illustrations of the final collection where displayed, as well as printed in the collection development book. As a team, we developed a guestlist of celebrities, academics, designers, students, and content creators who came along to support us, a playlist, as well as the visual design and catering plan.